Guides & Reports

Put your money where your mind is

Value can radically affect the cost of an item. Indeed, many factors determine price, including scarcity, desire, and urgency. All three are powerful feelings that we find difficult to ignore when purchasing something.
In this paper, we’ll discuss several real-world examples of these psychological urges and how they impact you. You'll learn:

• The concept of value
• How to drive competition through auctions
• The three main types of eAuction
• How to select the right eAuction for you